Category: Staff Content

What does it take to build a brand that millions of people choose to fly with? ✈️

Our students from School of Marketing and Management (SoMM) recently visited AirAsia to find out, exploring how customer relationship management (CRM), digital marketing, and data-driven strategies come together to create memorable customer experiences.

Beyond the sharing sessions, students also toured the AirAsia office for a behind-the-scenes look at how teams collaborate to keep the business moving every day. 🏢

It was a valuable opportunity to see marketing in action, connect classroom learning with real industry practices, and gain insights that will help shape their future careers.

Read more:  https://www.apu.edu.my/news/flying-future-customer-experience-airasia

#APU #AirAsia #Marketing #DigitalMarketing  #AsiaPacificUniversity

Champion of Asia! 😍👏🏆

Congratulations to APU student Ricky Chua Chin Han and his team, Power of Love, for emerging as Champions of the AlphaSights Asia Case Competition 2026! 🎉

Competing against 176 teams from across Asia, the team impressed the judges with their strategic thinking, stakeholder management, and communication skills to claim the championship in the Grand Final held in Hong Kong.

This remarkable achievement reflects the power of teamwork, resilience, and excellence on the international stage. Well done! 👏

Read more:  https://www.apu.edu.my/news/power-love-crowned-champion-alphasights-asia-case-competition-2026

#AlphaSightsCaseCompetition #StudentSuccess #APU #APUMalaysia #AsiaPacificUniversity

Congratulations to Lavinesh Ravindran, Wong Jia Hern, Ivan Ho Jing Ming, and Chan Hao Wen, for emerging as Champions in the Engineering Track (Category B) at the National AI Competition 2026! 🥳💯🎉

Their award-winning project, SentinAI, transforms everyday Wi-Fi into a privacy-preserving fall detection system for elderly care, offering an affordable and innovative solution to support independent living.

Congratulations once again on this outstanding achievement! 💙

Read more:  https://www.apu.edu.my/news/apu-students-crowned-champions-national-ai-competition-2026

#NationalAICompetition2026 #STEM #AI #APU #AsiaPacificUniversity

Congratulations to Ms Nor Nazeranah Omar Din on receiving the Annual Appreciation Silver Medal 2026 under the SPSC Ambassador Programme, recognising her contributions to sustainability and the United Nations Sustainable Development Goals (UN SDGs). 🥳👏

Her achievement reflects APU’s continued commitment to sustainability, responsible education, and developing graduates who are ready to make a difference.

Read more: https://www.apu.edu.my/news/apu-academics-global-sustainability-recognition-strengthens-universitys-standing-world-stage

#Sustainability #UNSDGs Entrepreneurship #APU #AsiaPacificUniversity #APUMalaysia

APU and JET Engineering Solutions are joining forces to shape the future of engineering! 🙌

Through a newly signed MoU, this partnership will provide students with opportunities to work on industry projects, gain practical experience, and take part in applied research. 🤝

One of the highlights is an RM7,000 industry grant supporting an AI-driven SCADA automation project, giving APU students the chance to develop solutions for real-world engineering challenges.

Together, APU and JET Engineering Solutions are strengthening the connection between academia and industry while preparing future-ready engineering talent.

Read more: https://www.apu.edu.my/news/apu-and-jet-engineering-solutions-forge-smart-engineering-partnership-seed-industry-grant

#APU #AsiaPacificUniversity #Engineering #IndustryCollaboration #STEM

A proud first for Rentak Tari! 💙

APU’s traditional dance club made its debut at the Festival of Colours of the World (FESCO) 2026, performing alongside talented students from universities across Malaysia.

The experience was more than just a competition; it was an opportunity to grow, learn, and proudly showcase Malaysia’s rich cultural heritage. 🇲🇾

Congratulations to our Rentak Tari team on this memorable milestone! 💃

Read more:  https://www.apu.edu.my/news/meaningful-debut-rentak-tari-fesco-2026

#APU #RentakTari #FESCO2026 #MalaysiaCulture #AsiaPacificUniversity

Our psychology students made an outstanding debut at the inaugural Malaysia Cyberpsychology Symposium (MYCS) 2026! 🥳 🏆

Competing against participants from universities and institutions across Malaysia, our students earned First Place in the Project Innovation Category and Second Runner-Up in the Student Poster Exhibition. 👏

Congratulations on this well-deserved achievement! 💙

Read more:  https://www.apu.edu.my/news/apu-psychology-students-shine-inaugural-malaysia-cyberpsychology-symposium-2026

#APU #Psychology #MYCS2026 #Cyberpsychology #AsiaPacificUniversity

APU is proud to be appointed as Cyberview’s ESG Strategic Partner, strengthening our commitment to building a smarter, greener and more sustainable Cyberjaya. 🤝💚

Through this partnership, our students and academics will work alongside industry leaders to develop innovative ESG solutions, take part in sustainability projects and hackathons, and create real-world impact for the community.

Together, we’re empowering the next generation to shape a more sustainable future. ✨

Read more:  https://www.apu.edu.my/news/apu-and-cyberview-strengthen-esg-partnership-shape-greener-cyberjaya

#APU #Cyberview #ESG #Sustainability #SmartCity

Our student Chennupati Sai Dheeraj and his mentor Dr Mukil Alagirisamy received the Best Paper Award at ICETCAI 2026 for developing SMART FARM AI, an innovative mobile application designed to help smallholder farmers with crop monitoring, disease detection, soil analysis, and farming support. 🥳👏

Their research stood out among 50 international submissions, showcasing how AI can be used to improve agricultural productivity, sustainability, and community well-being.

Congratulations on this outstanding achievement and for demonstrating how innovation can create meaningful social impact! 🏆💙

Read more:  https://www.apu.edu.my/news/cultivating-innovation-compassion