A closer look behind one of Malaysia’s favourite homegrown brands! ☕🇲🇾
Our Marketing & Management students recently visited ZUS Coffee for an opportunity to learn about the people, ideas and technology behind the brand’s growth. 💙
Through sharing sessions, a behind-the-scenes tour and an engaging Q&A, students gained insights into areas such as branding, product innovation, technology and business growth, while connecting what they learn in the classroom with industry practices.
And of course, the visit wouldn’t be complete without trying some ZUS favourites! ☕🤩
Thank you to the ZUS Coffee team for the warm welcome and for sharing your time and insights with our students. 🙌
Read More: https://www.apu.edu.my/news/tech-taste-and-transformation-zus-coffee
#APU #ZUSCoffee #Marketing #StudentExperience #AsiaPacificUniversity
