July 21, 2026 – APSpace Contents

Congratulations to APU students Lee Jun Yeh and Eaton Seau Yin Cheng, together with Jaydon Lye from Crescendo International College, for securing First Runner-Up and winning RM2,000 at Hackathon X: FinTech Forward 2026, organised by UMPSA in collaboration with Bank Islam Malaysia Berhad. 🥳👏🔥

Competing against university teams from across Malaysia, the team developed an AI-powered fintech solution that connects local merchants directly with consumers through a smart voucher platform, helping businesses increase their visibility while enabling consumers to enjoy greater savings. 🎉

#APU #HackathonX2026 #FinTech #ArtificialIntelligence #AsiaPacificUniversity

What does it take to build a brand that millions of people choose to fly with? ✈️

Our students from School of Marketing and Management (SoMM) recently visited AirAsia to find out, exploring how customer relationship management (CRM), digital marketing, and data-driven strategies come together to create memorable customer experiences.

Beyond the sharing sessions, students also toured the AirAsia office for a behind-the-scenes look at how teams collaborate to keep the business moving every day. 🏢

It was a valuable opportunity to see marketing in action, connect classroom learning with real industry practices, and gain insights that will help shape their future careers.

#APU #AirAsia #Marketing #DigitalMarketing #AsiaPacificUniversity

Day: July 21, 2026

APU Students secure First Runner-Up at Hackathon X: FinTech Forward 2026

Flying into the future of Customer Experience at AirAsia