What does it take to build a brand that millions of people choose to fly with? ✈️
Our students from School of Marketing and Management (SoMM) recently visited AirAsia to find out, exploring how customer relationship management (CRM), digital marketing, and data-driven strategies come together to create memorable customer experiences.
Beyond the sharing sessions, students also toured the AirAsia office for a behind-the-scenes look at how teams collaborate to keep the business moving every day. 🏢
It was a valuable opportunity to see marketing in action, connect classroom learning with real industry practices, and gain insights that will help shape their future careers.
Read more: https://www.apu.edu.my/news/flying-future-customer-experience-airasia
#APU #AirAsia #Marketing #DigitalMarketing #AsiaPacificUniversity
